Lakes College Art students design Toyota Aygo Wrap
Lakes College Art and Photography students have taken part in a competition with Myers & Bowman to design a wrap for a Toyota Aygo. The winning design has been brought to life on the vehicle which is currently with the college’s Art & Design team for two weeks before it is returned to Myers & Bowman to be sold to the public.
Myers & Bowman shortlisted four of 80 designs that were entered in to the competition and then the Area Manager for Toyota chose the winner. The winning design was created by Kris Penn who is a Level 3 Art & Design student. Kris was able to watch the car being wrapped and even made some finishing touches to the car. His design put on displayed in the courtyard before being collected by the Art team. Poppy-Rose Pope was also commended by Myers & Bowman for the design she submitted and received a shopping voucher.
Kris Penn comments: “I was keen to participate in the competition when we were presented with the brief as I thought it would provide me with some real work experience in the industry. I was excited to produce something for a live project knowing that the winning design would be used and displayed. This inspired me and I put a lot of hard work in to my design which paid off. I think this has given me valuable experience and has taught me about the priorities and needs of clients which will definitely benefit me in the workplace once I have completed my studies.”
This project was inspired by Toyota’s Dream Car contest that is run with primary schools from across the world. Myers & Bowman decided to work with the college as the students are the target age range of the Aygo and they are also looking to build community links and further engage with the college. Last year Myers & Bowman worked with the Hair & Beauty students from the college to provide haircuts in their showroom to raise money for Comic Relief.
The students weren’t given a specific brief, and were allowed to create a design with no restrictions or guidance. Kris’ design was one of the only entries to include the Toyota branding and logo without guidance to do so, showing that he understands what clients want without needing to be assisted with this.
Brian Richardson, Sales Manager at Myers & Bowman comments “This is the first time we have run this competition and we have been amazed at the quality and response from the Art Students at Lakes College. We received nearly 100 entries for the competition. We encouraged students to combine their imagination and creative skills to design what they thought would look good on the New Toyota AYGO. The best entries went on to our social media and website, but Kris Penn’s design stood out from the rest. It encompassed everything the New Toyota AYGO was designed for, young, fun and sporty.
Shona Jones, Art tutor at Lakes College said “Myers & Bowman approached the Art department in college to run a competition to design the wrap. Approximately 80 students took part and designed very imaginative wraps for the car. Working to a timescale and with the constraints of the shape of the Aygo meant it was a challenge for the students, but it gave them a real life work experience. This has been a great opportunity for the students to work on a live brief, to meet the client and to get feedback on their work.”